Oncourse Home Solutions:
Senior Graphic Designer: May 2025-Present

Design lead for branding, acquisition campaigns, business development, new partner acquisitions, retention, operations, new products and email communications.

Managing and facilitating asset creation for a corporate rebranding across all B2B and B2C touchpoints. Maintaining brand equity and ensuring 100% consistency across global digital and print channels.
Orchestrating the end-to-end design of new direct mail creatives, leveraging design principles and persuasive copywriting to achieve a significant lift in customer conversion compared to previous campaigns and surpassed 2024 budget goals by 115% of marketing targets.
Creating high-performance responsive email layouts and custom templates, improving user engagement through strategic visual hierarchy and A/B testing.
Assumed increased leadership responsibilities by managing the full creative lifecycle for multi-departmental projects, ensuring all deliverables met strict deadlines while maintaining peak aesthetic standards.

Oncourse Home Solutions:
Graphic Designer-Assistant Manager: September 2022-April 2025

Creating, project managing and applying business driven ideas for direct mail acquisition, cross sell campaigns, digital campaigns (email/social media/web), retention campaigns, operations and branding.

-Manage projects from conception to completion, effectively managing timelines and resources to ensure projects are delivered on time.

– Assisted and executed a comprehensive brand refresh, including the creation of new logos, brand guidelines, and marketing collateral, which enhanced brand consistency across all touchpoints and received positive feedback from stakeholders.

– Collaborate closely with different departments to create visually compelling designs that align with brand guidelines and effectively communicate key messages to target audiences.

Oncourse Home Solutions:
Graphic Designer: January 2019 – September 2022

Creating and applying business driven ideas for direct mail acquisition and cross sell campaigns, digital campaigns (email/social media/web).

– Designed and implemented digital creative assets, including social media graphics, email marketing templates, and website banners.

– Utilized Adobe Creative Suite (Photoshop, Illustrator, InDesign) to create visually compelling graphics and layouts.

– Coordinated with print vendors to ensure the quality and timely delivery of physical marketing materials, cross-checking with different resources for quality and efficiency.

AAS Graphic Design, The Illinois Institute of Art-Chicago
October 2010- June 2012

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